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What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once we understand your needs, we can better craft and advertise your sales listing.


Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest and increase the time it takes to sell. Working with us is the best way to determine the right selling price for your home. We can determine what other comparable homes have sold for and evaluate current market trends.


Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making repairs, and doing a deep clean to make sure your home is in pristine condition.


We will develop a marketing strategy that is perfect for advertising your home. We use a combination of social media campaigns, agent-to-agent referrals, SEO advertising, and open houses to get the most amount of eyes on your home. Our goal is to create a marketing campaign that will bring offers within two weeks of the listing date.


Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer together to make sure that the offer is acceptable to you, and also ensure the party making the offer is prequalified or pre-approved by a mortgage lender. If the offer is too low, we can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.


Once negotiations have concluded and we deem the offer acceptable, we will review the proposed contract to make sure all terms such as deposit amount, down payment, financing, inspection rights, repair allowances, contingencies, settlement date, a list of fees, and who will pay them are clearly defined. When both parties have agreed to all the terms, we will prepare the final contract for your signature.


You have accepted an offer and are now very close to the end of your selling journey! But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list. This includes getting each action item paid for by the correct party and making sure everything is in order by the closing date. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go.


You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances and systems that will remain in the home.


Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path!


Whether you are looking to buy, sell, or invest, Francesca is here to help you navigate the transaction with confidence and peace of mind.

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